Dr Kelvin Say is a Senior Research Associate at UNSW. His research focuses on the decarbonisation and operational opportunities from integrating consumer energy resources (CER) into the electricity market and the creation of new market segments, operational roles, and business models. He has a decade of industry experience in industrial automation with a background in electrical engineering and computer science. His areas of expertise lie in renewable energy, energy economics, energy policy, transitions science, and energy system transformation.